Apple Misses Out on Big 2024 Smartphone Market Rebound, IDC Says
Wed, Nov 27, 2024 11:56 AM

Apple Misses Out on Big 2024 Smartphone Market Rebound, IDC Says

A Flip by Avya Verma
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Global smartphone sales rebounded strongly in 2024 after two successive years of decline, but Apple Inc. barely managed growth, an independent study showed, underscoring the speed with which Android-based rivals are gaining ground in China and emerging markets. Apple and its rivals will ship 6.2% more phones or an estimated 1.24 billion units in 2024, according to market tracker IDC.

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