The fall and rise of fine jewellery startup BlueStone
Tue, Nov 26, 2024 4:58 PM

The fall and rise of fine jewellery startup BlueStone

A Flip by Avya Verma
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The dazzlingly bright fine jewellery store had all kinds of glitzy items on display, but there were only four customers checking them out when Mint visited it on a Wednesday evening earlier this month. The manager candidly told us most visitors arriving after browsing the website Bluestone.com, and rarely looking for wedding jewelry, unlike traditional retailers like C. Krishniah Chetty or others.

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