Paint companies ramp up sales team hires to regain the lost lustre
Mon, Nov 25, 2024 5:37 PM

Paint companies ramp up sales team hires to regain the lost lustre

A Flip by Avya Verma
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Indian paint players are on a hiring spree in a bid to protect whatever incremental market share they can gain amid weak growth and increased competition. Dealing with a protracted slowdown in demand and sluggish volumes, paints manufacturers are ramping up sales and marketing teams, raising their costs by as much as 15 percent.

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