Black Friday: Online marketing costs jump in bidding war with Temu & Shein
Wed, Nov 27, 2024 12:09 PM

Black Friday: Online marketing costs jump in bidding war with Temu & Shein

A Flip by Avya Verma
Get it on Google Play
Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Typing a few words into search engine is a key starting point for shoppers looking online for gifts or buying for themselves in Black Friday sales.

More great flips

Sweden's SBB reports $175 million loss in Q3 2024

Sweden's SBB reports $175 million loss in Q3 2024

Swedish real estate group SBB reported on Wednesday a smaller pretax loss for the third quarter compared to a year ago, as it carries on with its bid to cut debt and restructure its business. SBB, which owns properties such as hospitals and care homes across Sweden, reported a July-September loss before tax of 1.92 billion Swedish crowns ($175 million).

Open Flip
Walmart’s DEI rolls back diversity policies in wake of Trump’s victory

Walmart’s DEI rolls back diversity policies in wake of Trump’s victory

Walmart’s sweeping rollback of its diversity policies is the strongest indication yet of a profound shift taking hold at US companies that are re-evaluating the legal and political risks associated with bold programmes to bolster historically under-represented groups. The changes announced by the world’s biggest retailer on Monday followed a string of legal victories by conservative groups.

Open Flip
SBI raises ₹50,000 crore via domestic bonds in FY25

SBI raises ₹50,000 crore via domestic bonds in FY25

State Bank of India (SBI) has raised ₹50,000 crore through domestic bonds in FY25. This includes ₹5,000 crore from AT1 Bonds, ₹15,000 crore from Tier 2 Bonds, and ₹30,000 crore from Long-Term Bonds, country's largest lender said in a regulatory filing. The bond issues received an overwhelming response, with demand more than double the base issue size, SBI said.

Open Flip

Join our Smart Investment Community

More than 2 Million users are using FlipItMoney to stay updated about the business and finance world! Join FlipItMoney now and take smart investment decisions!
Icon